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What is Marketo?
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.
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Marketo Key Features
1. Lead Management - Score, nurture, and segment leads.
2. Campaign Automation - Build multichannel marketing workflows.
3. Analytics & Reporting - Track campaign performance and ROI.
4. Email Marketing - Create and automate targeted email campaigns.
Marketo Pros
1. Detailed analytics
2. Powerful automation tools
3. Advanced lead management
Marketo Cons
1. Steep learning curve
2. Complex setup process
3. Expensive for small teams
Marketo Pricing
• Starts at $895/month - Pricing varies based on features and database size.
* Check website for price changes.
Ideal For
Large teams
Most commonly used for
Marketing automation and lead management.
Top Marketo Alternatives
Compare Marketo to Alternatives
VS.
Marketo
DigitalScore 70%
Pros
1. Detailed analytics
2. Powerful automation tools
3. Advanced lead management
Cons
1. Steep learning curve
2. Complex setup process
3. Expensive for small teams
Most commonly used for
Marketing automation and lead management.
Wellows
DigitalScore 0%
Pros
1. Automates SEO tasks
2. Real-time keyword insights
3. Integrates with major tools
Cons
1. Limited trial access
2. Slight learning curve
3. Pricing not fully transparent
Most commonly used for
Automating SEO workflows, including keyword research and content optimization.
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Cons
Disclosure - some of the presented data is AI generated, and may be outdated. Please check important information such as pricing.
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