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What is Marketo?
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.
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70%
DigitalScore
Marketo Key Features
1. Lead Management - Score, nurture, and segment leads.
2. Campaign Automation - Build multichannel marketing workflows.
3. Analytics & Reporting - Track campaign performance and ROI.
4. Email Marketing - Create and automate targeted email campaigns.
Marketo Pros
1. Detailed analytics
2. Powerful automation tools
3. Advanced lead management
Marketo Cons
1. Steep learning curve
2. Complex setup process
3. Expensive for small teams
Marketo Pricing
• Starts at $895/month - Pricing varies based on features and database size.
* Check website for price changes.
Ideal For
Large teams​
Most commonly used for
Marketing automation and lead management​.
Top Marketo Alternatives
Compare Marketo to Alternatives
VS.
Marketo
DigitalScore 70%
Pros
1. Detailed analytics
2. Powerful automation tools
3. Advanced lead management
Cons
1. Steep learning curve
2. Complex setup process
3. Expensive for small teams
Most commonly used for
Marketing automation and lead management​.
Pubrio
DigitalScore 80%
Pros
1. Huge data coverage
2. Powerful intent insights
3. Built-in outreach tools
Cons
1. Can feel complex
2. Data quality may vary
3. Pricing not transparent
Most commonly used for
Building targeted B2B prospect lists, revealing website visitors, and running automated outbound email and LinkedIn campaigns.
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Cons
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