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Mailchimp reviews - Pros, Cons, and Features

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What is Mailchimp?

Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

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DigitalScore

Android
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Mailchimp Key Features

1. Analytics - Track campaign performance.
2. Email Marketing - Create and send email campaigns.
3. Marketing Automation - Set up automated workflows.
4. Audience Management - Segment and manage contacts.

Mailchimp Pros

1. Easy-to-use interface
2. Useful analytics and reporting
3. Great templates and design tools

Mailchimp Cons

1. Can get pricey as list grows
2. Limited features on free plan
3. Less powerful automation than competitors

Mailchimp Pricing

• Free plan available; paid plans start at $13/month.

* Check website for price changes.

Ideal For

Personal use, Small teams, and Large teams

Most commonly used for

Email marketing and audience management.

Top Mailchimp Alternatives

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DigitalScore

95%

ActiveCampaign

Image-empty-state_edited_edited.jpg

DigitalScore

91%

GetResponse

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DigitalScore

89%

Freshsales

Compare Mailchimp to Alternatives

VS.

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Mailchimp

DigitalScore 80%

Pros

1. Easy-to-use interface
2. Useful analytics and reporting
3. Great templates and design tools

Cons

1. Can get pricey as list grows
2. Limited features on free plan
3. Less powerful automation than competitors

Most commonly used for

Email marketing and audience management.

Image-empty-state_edited_edited.jpg

Pubrio

DigitalScore 80%

Pros

1. Huge data coverage
2. Powerful intent insights
3. Built-in outreach tools

Cons

1. Can feel complex
2. Data quality may vary
3. Pricing not transparent

Most commonly used for

Building targeted B2B prospect lists, revealing website visitors, and running automated outbound email and LinkedIn campaigns.

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Cons

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