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DigitalScore
Thinkific Key Features
1. AI Tools - Generate course outlines, pages, and content faster.
2. Drag-and-Drop Course Builder - Create multimedia lessons with no coding.
3. Communities & Memberships - Build private spaces and recurring programs.
4. Built-In Payments (TCommerce) - Sell courses, bundles, and memberships.
Thinkific Pros
1. No transaction fees
2. Strong course builder
3. Scales from solo to enterprise
Thinkific Cons
1. Can get pricey when scaling
2. So many options to learn
3. Design is somewhat template-based
Thinkific Pricing
• Free plan available; paid plans typically start around $49/month (Basic), $99/month (Start), and $199/month (Grow), with ~25% savings on annual billing and custom-priced Thinkific Plus for larger businesses.
* Check website for price changes.
Ideal For
Course creators, coaches, trainers, education businesses, and SaaS companies delivering customer or partner education.
Most commonly used for
Building and selling online courses, running memberships, hosting learning communities, and delivering customer education or training programs.
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Thinkific
DigitalScore 87%
Pros
1. No transaction fees
2. Strong course builder
3. Scales from solo to enterprise
Cons
1. Can get pricey when scaling
2. So many options to learn
3. Design is somewhat template-based
Most commonly used for
Building and selling online courses, running memberships, hosting learning communities, and delivering customer education or training programs.
Using
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0/1100
Rookie
9
Rating:
Good
Everyday Consumer
I’ve been using Thinkific for my small online course business for several months now. It does a lot right, especially if you’re more of a “teach first, tech second” kind of person. Getting my first course up was pretty painless: upload videos, add lesson text, drop in a quiz, hit publish. My students rarely ask for help finding things, which tells me the layout is intuitive enough.
Where it feels just fine and not mind-blowing is on the design and marketing side. The course player looks fine but not particularly customizable, and the page builder is a bit limiting if you’re fussy about branding or want really polished sales pages. I also ended up using other tools for email and funnels.
On the plus side, payments, coupons, bundles, and student progress tracking all work reliably, and I don’t worry about the tech when launching a new cohort. If you want a dependable place to host and deliver courses without wrestling with plugins or custom code, Thinkific does the job well. Just don’t expect it to replace a full marketing stack or a dedicated website builder.
20-Nov-2025
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