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Thinkific reviews - Pros, Cons, and Features

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What is Thinkific?

Thinkific is an all-in-one platform for creating, marketing, and selling online courses, communities, and digital products under your own brand, with built-in payments, analytics, and student engagement tools.

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87%

DigitalScore

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Thinkific Key Features

1. AI Tools - Generate course outlines, pages, and content faster.
2. Drag-and-Drop Course Builder - Create multimedia lessons with no coding.
3. Communities & Memberships - Build private spaces and recurring programs.
4. Built-In Payments (TCommerce) - Sell courses, bundles, and memberships.

Thinkific Pros

1. No transaction fees
2. Strong course builder
3. Scales from solo to enterprise

Thinkific Cons

1. Can get pricey when scaling
2. So many options to learn
3. Design is somewhat template-based

Thinkific Pricing

• Free plan available; paid plans typically start around $49/month (Basic), $99/month (Start), and $199/month (Grow), with ~25% savings on annual billing and custom-priced Thinkific Plus for larger businesses.

* Check website for price changes.

Ideal For

Course creators, coaches, trainers, education businesses, and SaaS companies delivering customer or partner education.

Most commonly used for

Building and selling online courses, running memberships, hosting learning communities, and delivering customer education or training programs.

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Compare Thinkific to Alternatives

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Thinkific

DigitalScore 87%

Pros

1. No transaction fees
2. Strong course builder
3. Scales from solo to enterprise

Cons

1. Can get pricey when scaling
2. So many options to learn
3. Design is somewhat template-based

Most commonly used for

Building and selling online courses, running memberships, hosting learning communities, and delivering customer education or training programs.

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User reviews

Rookie

9

Rating:

Good

Everyday Consumer

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I’ve been using Thinkific for my small online course business for several months now. It does a lot right, especially if you’re more of a “teach first, tech second” kind of person. Getting my first course up was pretty painless: upload videos, add lesson text, drop in a quiz, hit publish. My students rarely ask for help finding things, which tells me the layout is intuitive enough.

Where it feels just fine and not mind-blowing is on the design and marketing side. The course player looks fine but not particularly customizable, and the page builder is a bit limiting if you’re fussy about branding or want really polished sales pages. I also ended up using other tools for email and funnels.

On the plus side, payments, coupons, bundles, and student progress tracking all work reliably, and I don’t worry about the tech when launching a new cohort. If you want a dependable place to host and deliver courses without wrestling with plugins or custom code, Thinkific does the job well. Just don’t expect it to replace a full marketing stack or a dedicated website builder.

20-Nov-2025

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User reviews

Rookie

5

Rating:

Amazing

Everyday Consumer

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Amazing tool for marketing and selling your products, it can take some time to get used to some features, but once you get it, it's easy to sell courses.

15-Nov-2025

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User reviews

Rookie

5

Rating:

Amazing

Entrepreneur

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I think it's a very good platform to create and sell online courses, and you can manage all of your edits and course structure from the platform with ease.

22-Dec-2024

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