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Braze

Braze is a customer engagement platform serving marketers who need to manage cross-channel messaging campaigns for mobile, web, and email.

Primary category: Marketing
About this data
This page reflects public online discussion, collected and scored by automated systems and summarized using AI. It is not a statement of fact, not an audit, and not our own opinion of the product. Automated analysis can be incomplete or wrong, and scores carry the limitations described in our methodology. Companies can respond with their own perspective. See how this is calculated.

Updated June 29, 2026

Overall Pulse Score

21
Pulse Score

-5 over this period

A 0-100 index summarizing the tone of 64 relevant public mentions gathered from public online communities across 22 weeks in the selected period. It measures online sentiment, not a rating of the product's quality.

Weekly Sentiment Trend

Pulse Score by week over the selected period. Each point is one complete week of mentions.

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This week in public discussion

Discussion around Braze over the recent period was heavily negative, with bug reports and reliability concerns dominating nearly all mentions. Commenters flagged issues including a TalkBack accessibility bypass in modal in-app messages, app hang crashes during initialization on iOS, and bundle resource failures with static xcframeworks. Several mentions also focused on plugin compatibility problems tied to Android Gradle Plugin 9.0, with users requesting migration to built-in Kotlin to prevent build failures.

Read the deeper analysis

AI-generated summary of public online discussion during this period. It reflects the tone of that discussion, not facts about the product or our views.

Sentiment mix by week

How the tone of public discussion splits each week.

Ringed points mark weeks with unusually high discussion volume, more than double this product's typical week.

Most-discussed praise

Strong features1
Good integrations1
AI quality1

Most-discussed complaints

Bugs53
Reliability39
Missing features12
Feature requests12
Lacking integrations10

Themes across the selected period, with mention counts.

How Braze compares

Pulse Score over the selected period versus the top tracked competitors in Marketing.

Where the mentions come from

Share of the 64 relevant public mentions in the selected period, by source.

GitHub100% (64)

Sample public mentions

Showing 5 of 64 analyzed public mentions in this period, with links to the original source. We do not reproduce full threads.

[Bug]: Push notifications deep links not working on cold start when prod build. ### Which Platforms? Android Which React Native Version? 0.79.6 Which @braze/expo-plugin version? 4.0.0 Which @braze/react-native-sdk SDK version? 19.0.0 Repro Rate 100% Steps To Reproduce The issue h...

GitHubFeb 20, 2026

[Bug]: ContentCardsList: duplicate key crash due to non-main-thread state mutation in replaceCards(). ### Braze Android SDK Version 41.1.1 Steps To Reproduce 🗒️ This is a **race condition** and is difficult to reproduce deterministically. **You already had the issue raised 🐛 he...

GitHubApr 2, 2026

[Bug]: Memory Leak in com.braze.ui.BrazeWebViewActivity. ### Braze Android SDK Version 40.2.0 Steps To Reproduce A memory leak occurred during stress testing, and there's no exact way to reproduce it. It appears to be a class with a longer lifecycle than the activity, referencing...

GitHubFeb 3, 2026

[Bug]: Braze.init(configuration:) block main thread in didFinishLaunchingWithOptions. ### Platform iOS Platform Version 18.6.2 Braze SDK Version 14.0.4 Xcode Version 26.3 Computer Processor Intel Repro Rate 100% Steps To Reproduce In AppDelegate.application(_:didFinishLaunchingWi...

GitHubApr 23, 2026

[Bug]: Code fails to bundle with API routes. ### Which Platforms? Both Which React Native Version? 0.81.5 Which @braze/react-native-sdk SDK version? 18.0.0 Repro Rate 100% Steps To Reproduce The code bunding fails when a project has Expo API Routes. Minimal repro project: https:/...

GitHubJan 27, 2026

423+ more analyzed mentions, full history, and theme breakdowns are part of Pro.

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Deeper analysis

  • Bug and reliability complaints dominated all discussion with no positive themes present to offset them.
  • Sentiment trended slightly downward from the prior period and showed volatile week-to-week swings throughout the window.
  • A recurring concern around Android Gradle Plugin compatibility appeared across multiple mentions as a shared developer frustration.
  • Opinion was less divided and more uniformly negative, with variation mainly in whether commenters framed issues as bugs or feature gaps.
Praise themeMentions
Strong features1
Good integrations1
AI quality1
Complaint themeMentions
Bugs53
Reliability39
Missing features12
Feature requests12
Lacking integrations10

Discussion around Braze over this four-week window was heavily complaint-driven, with no praise themes surfacing in the aggregated data at all. Commenters focused almost entirely on bugs and reliability concerns, and the sample mentions paint a picture of developers running into concrete, reproducible technical problems across both Android and iOS SDKs as well as Flutter integrations. The tone across these posts was clinical and frustrated rather than hostile, but the absence of any positive counterweight left the overall sentiment noticeably negative.

Bugs were the dominant theme by a wide margin, appearing in eight of the tracked mentions, with reliability following closely at five. Several mentions described issues that reproducibly affected users, including accessibility failures behind modal messages and initialization hangs that could crash applications entirely. Feature requests accounted for four mentions, but even these carried an anxious undertone, with commenters framing them as workarounds for structural integration problems tied to upcoming build tooling changes. The migration away from a deprecated Kotlin Gradle Plugin configuration appeared multiple times across both the bug and feature categories, suggesting this was a shared pain point.

The score trajectory over the window showed meaningful instability rather than a clean trend. Sentiment reached a local low in early May before recovering slightly through late May, then dropped again in early June before a brief spike in mid-June, only to pull back again in the final tracked week. This oscillation, combined with low total mention volume, suggests the discussion was sparse enough that individual posts moved the needle considerably. The overall direction from the previous score to the current score was a modest decline.

Opinion was not especially divided in the traditional sense, as there was no visible camp defending the product. The closest thing to divergence was between commenters encountering outright crashes and those raising forward-looking compatibility concerns, the latter group treating problems as solvable with platform changes rather than as signs of deeper instability.

AI-generated summary of public online discussion during this period. It reflects the tone of that discussion, not facts about the product or our views.

Member perspectives

Individual opinions from Pro members, posted over time. These are personal member views, not aggregated sentiment data.

Data summary

Total mentions analyzed (all time)
428
Mentions in selected period
64
Weeks in range
22
vs Marketing average (47)
Below by 26
Pricing
Custom pricing
Sources
GitHub (64)

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Braze

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